Life

A life devoted to the stage

Before he turned twenty, Freddy Burger had already made a name for himself as manager of the pop group Les Sauterelles and as a promoter of pop concerts. With his management of Pepe Lienhard, the founding of the Rent-a-Show AG agency and his own nightclubs, the young entrepreneur had become a household name in Switzerland by the late 1960s.

In 1977, taking on the exclusive management of Udo Jürgens marked his ascent into international show business. Alongside Udo Jürgens, Freddy Burger coordinated the worldwide appearances of Nana Mouskouri for decades and, together with his partners, left a lasting mark on the Swiss concert scene.

Entertainment has always remained the core of his business. With up to 300 events a year, FBM Entertainment is one of the most important promoters in Switzerland, covering music, musical theatre, dance, opera, drama and comedy. In 2024, Freddy Burger handed the core business over to his son, Oliver Burger.

  1. 1961–64

    Apprenticeship as a structural draughtsman

  2. 1965

    Concerts with Cliff Richard and the Shadows and The Kinks

    1965: Concerts with Cliff Richard and the Shadows and The Kinks
  3. 1965–67

    Management of Les Sauterelles (the Swiss Beatles)

    1965–67: Management of Les Sauterelles (the Swiss Beatles)
  4. 1967–70

    Employed at the Carl Schlaepfer concert and theatre agency

  5. seit 1967

    Management of Pepe Lienhard

    seit 1967: Management of Pepe Lienhard
  6. 1968

    Concerts with The Hollies

  7. 1969

    Concerts with the Small Faces

  8. 1969

    Founding of Rent-a-Show AG

  1. 1974

    Management of Paola del Medico

  2. 1976–80

    Partner at Good News Productions

  3. 1977

    Production of the musical «Tell» (with Alexis Korner)

  4. seit 1977

    Management of Udo Jürgens

    seit 1977: Management of Udo Jürgens
  5. 1979–81

    Management of Katja Ebstein

    1979–81: Management of Katja Ebstein
  1. 1982–2003

    International tour management for Nana Mouskouri

  2. 1984–88

    Management of Hazy Osterwald & The Entertainers

    1984–88: Management of Hazy Osterwald & The Entertainers
  3. 1985–88

    Management of Rolf Knie, Gaston & Pipo (theatre)

    1985–88: Management of Rolf Knie, Gaston & Pipo (theatre)
  4. 1985–92

    Swiss general representation for Puma

    1985–92: Swiss general representation for Puma
  5. 1988–93

    Management of Walter Roderer (comedian and actor)

    1988–93: Management of Walter Roderer (comedian and actor)
  1. 1991

    Founding of the TV production company B+B Media AG

  2. 1997

    Launch of the recycled watch ReWATCH

    1997: Launch of the recycled watch ReWATCH
  3. 1997

    Acquisition of Theater 11 Zürich

    1997: Acquisition of Theater 11 Zürich
  4. 1999

    Acquisition of Musical Theater Basel

    1999: Acquisition of Musical Theater Basel
  5. 1999/2000

    Promoter of the K1 Fight Nights with Andy Hug at the Hallenstadion (with partner Thomas Kastl / First Promotion)

  1. 2000

    Endemol takes a 50% stake in B+B Media AG; the company is renamed B+B Endemol AG (Swiss TV productions including «Who Wants to Be a Millionaire?», «Big Brother», «Deal or No Deal»)

    2000: Endemol takes a 50% stake in B+B Media AG; the company is renamed B+B Endemol AG (Swiss TV productions including «Who Wants to Be a Millionaire?», «Big Brother», «Deal or No Deal»)
  2. 2001

    Opening of the «Adagio» club in Berlin

    2001: Opening of the «Adagio» club in Berlin
  3. 2005

    Gold at the Xaver Awards in the «Event Business» category as general contractor of the FIFA Centennial World Player Gala

    2005: Gold at the Xaver Awards in the «Event Business» category as general contractor of the FIFA Centennial World Player Gala
  4. 2006

    Acquisition of the Rose d'Or out of bankruptcy

  5. 2006–2009

    Promoter of the «Rose d'Or» TV festival in Lucerne

  6. 2007

    Live Entertainment Award (LEA) for «Best Management»

    2007: Live Entertainment Award (LEA) for «Best Management»
  7. 2009

    Zurich Hoteliers' Prize for commitment to Theater 11

  1. 2010

    Honorary Rose of the Rose d'Or Lucerne

  2. 2011

    Medal of Honour of the City of Zurich

  3. 2013

    Swiss Nightlife Award for lifetime achievement

    2013: Swiss Nightlife Award for lifetime achievement
  4. 2015

    Disney's The Lion King — Swiss premiere at Musical Theater Basel

    2015: Disney's The Lion King — Swiss premiere at Musical Theater Basel
  5. 2016

    Xaver Award for unparalleled commitment to Swiss entertainment and show business

    2016: Xaver Award for unparalleled commitment to Swiss entertainment and show business
  6. 2017

    Disney's Mary Poppins — Swiss premiere at Theater 11 Zürich

    2017: Disney's Mary Poppins — Swiss premiere at Theater 11 Zürich
  7. 2017

    FAMAB Award White in the Crafts category «Best Construction» for Edy, the wooden mascot of the FIS Alpine World Ski Championships St. Moritz 2017

  8. 2018

    Admitted as an International Member of The Broadway League

  9. 2018

    Takeover of the Thunerseespiele, effective 1 January 2019

    2018: Takeover of the Thunerseespiele, effective 1 January 2019
  10. 2019

    50th anniversary celebration of Rent-a-Show at Theater 11 on 5 December 2019

    2019: 50th anniversary celebration of Rent-a-Show at Theater 11 on 5 December 2019
  11. 2019

    Rose d'Or Lifetime Achievement Award

  1. 2021

    Broadway Tony Award for «Best Musical» for Moulin Rouge (as investor and co-producer, together with Mehr BB Entertainment)

    2021: Broadway Tony Award for «Best Musical» for Moulin Rouge (as investor and co-producer, together with Mehr BB Entertainment)
  2. 2022

    In-house production of the musical «O Läck Du mir», based on the songs of Trio Eugster

  3. 2023

    Prix Walo for «Best Musical» 2020–2022, for the Eugster musical «Oh läck du mir»

    2023: Prix Walo for «Best Musical» 2020–2022, for the Eugster musical «Oh läck du mir»
  4. 2023

    German Musical Theatre Award for «Dällenbach Kari» at the Thunerseespiele — Best Revival and three further categories

  5. 2024

    Publication of the autobiography «Liebe, Lust & Leidenschaft» by Helvetia Verlag

    2024: Publication of the autobiography «Liebe, Lust & Leidenschaft» by Helvetia Verlag
  6. 2024

    Handover of the FBM Entertainment group to his son Oliver Burger

    2024: Handover of the FBM Entertainment group to his son Oliver Burger
  7. 2026

    Honorary Prix Walo for lifetime achievement

    2026: Honorary Prix Walo for lifetime achievement